Shōwa modan
id: https://id.rijksmuseum.nl/300325874
type: CreativeWork
about:
  id: https://id.rijksmuseum.nl/320131999
  type: DefinedTerm
  alternate name: Shōwa (1926-1989)
about:
  type: DefinedTerm
  alternate name: Signs and signboards--Japan--Design
about:
  id: https://id.rijksmuseum.nl/320133062
  type: DefinedTerm
  alternate name: vormgeving
about:
  type: DefinedTerm
  alternate name: Signs and signboards--Design
about:
  id: https://id.rijksmuseum.nl/320131526
  type: DefinedTerm
  alternate name: reclamekunst
about:
  id: https://id.rijksmuseum.nl/320128740
  type: DefinedTerm
  alternate name: grafische ontwerpen
about:
  id: https://id.rijksmuseum.nl/320132719
  type: DefinedTerm
  alternate name: uithangborden
about:
  id: https://id.rijksmuseum.nl/320133304
  type: DefinedTerm
  alternate name: winkelinrichting
about:
  id: https://id.rijksmuseum.nl/320133305
  type: DefinedTerm
  alternate name: winkels
about:
  id: https://id.rijksmuseum.nl/320131522
  type: DefinedTerm
  alternate name: reclameborden
about:
  id: https://id.rijksmuseum.nl/320126541
  type: DefinedTerm
  alternate name: interieur
about:
  type: Place
  alternate name: Japan
abstract: "The signs, street and window displays, and other designs in these pages are from the 1920s and 1930s--a time of unprecedented change and westernization in Japanese cities that is known as the age of Showa Modern, after the name of the era in the Japanese calendar. In contrast to paper posters and flyers, which by the very nature of their material are designed to put out new information and images in brief, rapid succession, signs are built to stand before passersby for a long time, weathering wind and rain and often becoming one with the store itself. As advertisements signs are, of course, destined to be eventually taken down or replaced, but even so they are an integral part of the urban scene. Being a century old, the designs featured here have long lost their utility as advertising. But many seem new even now--proof that they have lost nothing of their striking presence. These works reflecting the quest of the pioneers of the Japanese design industry to move hearts and minds are full of inspiring hints for us today in the twenty-first century. Turn the pages to take in their varied and wonderful world."-- Provided by publisher.
alternate name: Showa Modern: signs and store designs, 1920s-30s : window fronts, shop interiors, and displays from city streets
editor:
  id: https://id.rijksmuseum.nl/311224484
  type: Organization
  alternate name: Seigensha Henshūbu
  alternate name: 青幻舎編集部 @ja-jpan
language: Japanese
  id: http://id.loc.gov/vocabulary/languages/jpn
  type: Language
  name: Japans @nl
name: 昭和モダン @ja-jpan
subject of:
  type: Statement
  additional type:
    id: http://id.loc.gov/vocabulary/mnotetype/lang
  text: In Japanese.
temporal coverage: 1900-1999
work example:
  id: https://id.rijksmuseum.nl/301325874
  type: ProductModel

type: PropertyValue
property ID: NL-AmRIJ
value: 325874